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Consumer perceptions of sustainable packaging-Limited by lack of knowledge?
Karlstad University, Faculty of Technology and Science, Department of Energy, Environmental and Building Technology. (Miljö- och energisystem)ORCID iD: 0000-0001-6469-9947
Lunds Tekniska Högskola.
Lunds Tekniska högskola.
2012 (English)Conference paper, Oral presentation only (Refereed)
Abstract [en]

Packaging has great potential to contribute to sustainable development. This is due to its primary role to protect products. This paper reports on how Swedish consumers perceive and select food packages in general, and how environmental aspects of conventional and organic food packaging are perceived in particular. The study is based on a consumer survey. The findings indicate that contrary to research that emphasizes the protective function of packaging as most important, consumers almost exclusively refer to the packaging material when it comes to the environmental impact of packaging. This indicates a lack of knowledge among consumers on sustainable packaging.

Place, publisher, year, edition, pages
2012.
Keyword [en]
Consumer preferences in packaging; Organic food packaging; Survey; Sustainable packaging
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:kau:diva-33982OAI: oai:DiVA.org:kau-33982DiVA, id: diva2:752352
Conference
The 3 rd Nordic Retail and Wholesale Conference, Lund, Sweden. November 7-8, 2012
Note

Detailed agenda can be found at: http://www.nrwa.se/nrwc_2012/programme

Available from: 2014-10-03 Created: 2014-10-03 Last updated: 2017-12-06Bibliographically approved

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Williams, Helén

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