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Satisfaction with travel, goal achievement, and voluntarily behavioral change
Risk Engineering/University of Tsukuba, Japan.
Attityd i Karlstad AB.
Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
2014 (English)In: Transportation Research Part F: Traffic Psychology and Behaviour, ISSN 1369-8478, E-ISSN 1873-5517, Vol. 26, no Part A, 10-17 p.Article in journal (Refereed) Published
Abstract [en]

The potential effectiveness of soft policy measures aimed at reduced car use depends on how car users experience these. A common measure being implemented is a free monthly travel card valid for a limited period on public transport (PT). In this study, a total of 321 car commuters living in Värmland, Sweden were recruited into such a program. The goal was to use PT between home and work at least three times a week over a period of four weeks. Immediately after completion of the program, the participants answered a follow-up questionnaire. The Satisfaction with Travel Scale (STS) was used to measure their travel experiences. They were also asked to rate their goal achievement. A process model was used during the analyses. Regression analysis showed that the distance from home to the nearest bus stop had a significantly negative effect on the STS. The STS had a significantly positive effect on goal achievement. Both goal achievement and the STS had a significantly positive effect both on PT use and on future goals. This study shows that travel experiences and goal achievement are important for voluntary behavioral change.

Place, publisher, year, edition, pages
Oxford: Elsevier, 2014. Vol. 26, no Part A, 10-17 p.
Keyword [en]
Satisfaction, Goal setting, Soft policy measures, Test traveler, Public transport
National Category
Social Sciences Applied Psychology
Research subject
Psychology
Identifiers
URN: urn:nbn:se:kau:diva-33892DOI: 10.1016/j.trf.2014.06.004ISI: 000345807100001OAI: oai:DiVA.org:kau-33892DiVA: diva2:751470
Available from: 2014-10-01 Created: 2014-10-01 Last updated: 2016-10-04Bibliographically approved

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Friman, Margareta
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The Service and Market Oriented Transport Research Group
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