Change search
ReferencesLink to record
Permanent link

Direct link
Institutional logics matter when coordinating resource integration
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.ORCID iD: 0000-0003-2705-0836
Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.ORCID iD: 0000-0002-5605-9285
Show others and affiliations
2014 (English)In: Marketing Theory, ISSN 1470-5931, E-ISSN 1741-301X, Vol. 14, no 3, 291-309 p.Article in journal (Refereed) Published
Abstract [en]

Resource integration has become an important concept in marketing literature. However, little is known about the systemic nature of resource integration and the ways the activities of resource integrators are coordinated and adjusted to each other. Therefore, we claim that institutions are the coordinating link that have impact on value cocreation efforts and are the reference base for customers’ value assessment. When conceptualizing the systemic nature of resource integration, we include the regulative, normative, and cognitive institutions and institutional logics. This article provides a framework and a structure for identifying and analyzing the influence of institutional logics on resource integration in service systems.                  

Place, publisher, year, edition, pages
Sage Publications, 2014. Vol. 14, no 3, 291-309 p.
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:kau:diva-33333DOI: 10.1177/1470593114534343ISI: 000342584100005OAI: oai:DiVA.org:kau-33333DiVA: diva2:736469
Available from: 2014-08-06 Created: 2014-08-06 Last updated: 2015-07-02Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full text

Search in DiVA

By author/editor
Edvardsson, BoTronvoll, Bård
By organisation
Service Research CenterKarlstad Business SchoolService Research Center
In the same journal
Marketing Theory
Social Sciences

Search outside of DiVA

GoogleGoogle Scholar

Altmetric score

Total: 42 hits
ReferencesLink to record
Permanent link

Direct link