Voter turn-up in many developing countries is unpredictable due to violence, intimidation, dictatorship and many other reasons. Mobile phone technology could offer governments of developing countries a direct conduit to its citizens which potentially increase citizen participation in voting and decision making. However, studies show that mobile phones have failed to gain much acceptance and satisfaction as an e-voting tool in developing countries. In this paper, we discuss the extent to which persuasion and acceptance design principles can contribute to the acceptance and usage of mobile phones as an end device for voting in a developing country like Uganda. This study used a quantitative approach where 900 questionnaires were given to respondents of voting age, mixed in gender, literacy levels, income levels, occupation and type of mobile phone owned. Using this sample space, we explored the different design principles of persuasion and acceptance towards the use of mobile phones as a voting tool i.e. whether the respondents would be encouraged to use their mobile phones for voting if certain persuasive and acceptance design conditions are met. The study found out that the principle of tunneling, effective computing and credibility, social/political learning, and perceived usefulness greatly influences persuasion and acceptance towards using mobile phones for voting in developing countries.
2014. 83-94 p.
4th International Conference on M4D Mobile Communication for Development: M4D 8-9 april 2014