Hyperlinks are considered vital to both Internet and digital journalism. This study utilizes a longitudinal content analysis of hyperlinking practices in Swedish online news from 2007 to 2013 to see how hyperlinking evolves over time. It also compares if and to what extent publishing tradition shapes journalistic practice. The findings primarily shows that the over all impact of hyperlinks remain rather unchanged over time but that internal links, while still being most common, decrease in relative importance while external links increase. The general conclusion is that hyperlinks are not an important aspect of online journalism practice.