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Guest Editorial, The road back to relevance. How to put marketing (and marketingscholars) back on the Top Managments' agendas
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.ORCID iD: 0000-0003-2705-0836
2014 (English)In: Journal of Service Management, ISSN 1757-5818, Vol. 25, no 2, 166-170 p.Article in journal (Refereed) Published
Place, publisher, year, edition, pages
2014. Vol. 25, no 2, 166-170 p.
National Category
Social Sciences
Research subject
Business Administration
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URN: urn:nbn:se:kau:diva-31929OAI: oai:DiVA.org:kau-31929DiVA: diva2:713193
Available from: 2014-04-22 Created: 2014-04-22 Last updated: 2015-05-27Bibliographically approved

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