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Marketing for the Active Consumer in the Era of Media Convergence: Transformers and the Sector Seven Campaign
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
2013 (English)In: Making Sense of Consumption: Selections from the 2nd Nordic Conference on Consumer Research 2012 / [ed] Lena Hansson, Ulrika Holmberg & Helene Brembeck, Gothenburg, 2013Conference paper, Abstract (Refereed)
Place, publisher, year, edition, pages
Gothenburg, 2013.
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:kau:diva-29975ISBN: 978-91-974642-6-0OAI: oai:DiVA.org:kau-29975DiVA: diva2:662684
Conference
2nd Nordic Conference on Consumer Research 2012 Konferens anordnad av Centrum för Konsumtionsvetenskap, Göteborgs universitet.
Available from: 2013-11-08 Created: 2013-11-08 Last updated: 2016-02-25Bibliographically approved

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Fast, Karin
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