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Marketing for the Active Consumer in the Era of Media Convergence: Transformers and the Sector Seven Campaign
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
2013 (English)In: Making Sense of Consumption: Selections from the 2nd Nordic Conference on Consumer Research 2012 / [ed] Lena Hansson, Ulrika Holmberg & Helene Brembeck, Gothenburg, 2013Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
Gothenburg, 2013.
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:kau:diva-29975ISBN: 978-91-974642-6-0 (print)OAI: oai:DiVA.org:kau-29975DiVA: diva2:662684
Conference
2nd Nordic Conference on Consumer Research 2012 Konferens anordnad av Centrum för Konsumtionsvetenskap, Göteborgs universitet.
Available from: 2013-11-08 Created: 2013-11-08 Last updated: 2016-02-25Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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