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Transparency and credibility: An experimental study
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Centre for HumanIT. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Centre for HumanIT.ORCID iD: 0000-0003-0101-9152
Mittuniversitetet.
2013 (English)Conference paper (Refereed)
Abstract [en]

Transparency has been proposed to both change the way journalism is being produced and increase its credibility. However, little research has been conducted to assess the connection between transparency and credibility. This study utilizes an experimental setting (N=1320) to measure what impact transparency have on source and message credibility from the user perspective. The results reveals an almost absence of any transparency effect on both source and message credibility although some small significant effects could be observed primarily regarding internal hyperlinks, comments and contextual information. Although further research is desperately needed in this area the study suggest that transparency does not affect the credibility of journalism in the eyes of the contemporary audience and thus have limited appeal as a new norm in journalism.

Place, publisher, year, edition, pages
2013.
Keyword [en]
Transparency, online journalism, experimental study, credibility
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:kau:diva-29079OAI: oai:DiVA.org:kau-29079DiVA: diva2:648553
Conference
Future of Journalism Cardiff 12-13 September
Funder
Swedish Research Council, 4396
Available from: 2013-09-16 Created: 2013-09-16 Last updated: 2016-01-10Bibliographically approved

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Karlsson, MichaelClerwall, Christer
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