The advent of new technologies has always spurred questions about changes injournalism – its content, its means of production, and its consumption. A quite recentdevelopment in the realm of digital journalism is software-generated content, i.e.automatically produced content.

This paper seeks to investigate how readers perceive software-generated content inrelation to similar content written by (human) journalists. This is investigated through the following empirical research questions:

RQ1 – How is software-generated content perceived by readers, in regards to overallquality and credibility?

RQ2 – Are the software-generated content discernable from similar content written byhuman journalists?