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Radio frequency identification (RFID): invaluable technology or a new obstacle in the marketing process?
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
2008 (English)In: Marketing Intelligence & Planning, ISSN 0263-4503, ISSN 0263-4503, Vol. 26, no 1, 97-114 p.Article in journal (Refereed) Published
Place, publisher, year, edition, pages
Bingley: Emerald Group Publishing Limited, 2008. Vol. 26, no 1, 97-114 p.
Keyword [en]
Identification, Product Development, Radio Frequencies, Supply Chain Management
National Category
Business Administration
Research subject
Business Administration
URN: urn:nbn:se:kau:diva-27974OAI: diva2:629385
Available from: 2013-06-17 Created: 2013-06-17 Last updated: 2013-07-01Bibliographically approved

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