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Alternate Reality Games and Convergence Culture: The Case of Alias
Reuters Institute for the Study of Journalism, University of Oxford, England.
2007 (English)In: International journal of cultural studies, ISSN 1367-8779, E-ISSN 1460-356X, Vol. 10, no 4, 445-462 p.Article in journal (Refereed) Published
Abstract [en]

Alternate Reality Games (ARGs) are a form of internet-based mystery game in which participants are immersed in a fictional                     world and engage in collective problem-solving. This article studies three ARGs connected to the TV series Alias (ABC, 2001—6), two of them launched by the network ABC as part of the marketing of the TV series, the third produced by fans.                     Previous research on ARGs has not sufficiently problematized the fact that many ARGs are marketing tools. While ARGs can be                     analysed as part of a wider context of convergence culture and fan culture, such an analysis must take into account the underlying                     commercial logic of popular culture production. Despite the differences found between industry-produced and fan-produced ARGs,                     they still share a framework of consumption that conforms to corporate goals of marketing and brand-building as well as fan                     audiences' goals of pleasurable interaction with fictional worlds

Place, publisher, year, edition, pages
2007. Vol. 10, no 4, 445-462 p.
Keyword [en]
Alias, fan culture, Alternate Reality Games, convergence culture, fictional worlds
National Category
Media and Communications
Research subject
Media and Communication Studies
URN: urn:nbn:se:kau:diva-27627DOI: 10.1177/1367877907083079OAI: diva2:626303
Available from: 2013-06-07 Created: 2013-06-07 Last updated: 2013-07-01Bibliographically approved

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Örnebring, Henrik
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