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Active/passive Customer Behavior in the Business-to-Business Supplier Switches: Extending SPAT to B-to-B Context
Hanken school of economics.
Hanken school of economics.
Hanken school of economics.
Hanken school of economics.
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2012 (English)In: / [ed] Jocob Mickelsson & Anu Helkkula, 2012Conference paper (Refereed)
Place, publisher, year, edition, pages
2012.
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-27353ISBN: 978-952-232-170-1OAI: oai:DiVA.org:kau-27353DiVA: diva2:622647
Conference
SERVSIG International Research Conference, June 7-9. Hanken School of Economics, Helsinki, Finland
Available from: 2013-05-22 Created: 2013-05-22 Last updated: 2013-07-04Bibliographically approved

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https://helda.helsinki.fi/handle/10138/36614

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Roos, Inger
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Department of Business AdministrationService Research Center
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ReferencesLink to record
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