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Active/passive Customer Behavior in the Business-to-Business Supplier Switches: Extending SPAT to B-to-B Context
Hanken school of economics.
Hanken school of economics.
Hanken school of economics.
Hanken school of economics.
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2012 (English)In: / [ed] Jocob Mickelsson & Anu Helkkula, 2012Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
2012.
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Business Administration
Research subject
Business Administration
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URN: urn:nbn:se:kau:diva-27353ISBN: 978-952-232-170-1 (print)OAI: oai:DiVA.org:kau-27353DiVA: diva2:622647
Conference
SERVSIG International Research Conference, June 7-9. Hanken School of Economics, Helsinki, Finland
Available from: 2013-05-22 Created: 2013-05-22 Last updated: 2013-07-04Bibliographically approved

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https://helda.helsinki.fi/handle/10138/36614

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Roos, Inger

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
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  • nn-NO
  • nn-NB
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Output format
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