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Active/passive Customer Behavior in the Business-to-Business Supplier Switches: Extending SPAT to B-to-B Context
Selos, Erno
Hanken school of economics.
Laine, Teemu
Hanken school of economics.
Pitkänen, Lauri
Hanken school of economics.
Suomala, Petri
Hanken school of economics.
Roos, Inger
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center.
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2012 (English)
In:
/ [ed] Jocob Mickelsson & Anu Helkkula, 2012
Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
2012.
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN:
urn:nbn:se:kau:diva-27353
ISBN:
978-952-232-170-1 (print)
OAI: oai:DiVA.org:kau-27353
DiVA, id:
diva2:622647
Conference
SERVSIG International Research Conference, June 7-9. Hanken School of Economics, Helsinki, Finland
Available from:
2013-05-22
Created:
2013-05-22
Last updated:
2013-07-04
Bibliographically approved
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https://helda.helsinki.fi/handle/10138/36614
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Roos, Inger
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ieee
modern-language-association-8th-edition
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ieee
modern-language-association-8th-edition
vancouver
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en-GB
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nn-NB
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