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Application Of electronic Ticketing system in Transjogja BRT System (Technology readiness and technology acceptance measurements)
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
2013 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Transjogja bus rapid transit is one application of public transit in Yogyakarta city which have a purpose to reduce a number of private vehicle use in Yogyakarta which already reached 1.210.250 vehicles. Ticket sales system which used in Transjogja bus rapid transit is direct sale in bus shelter, this ticket sale system can generate unconvenience feelings for customer because of passengers needs to queuing in purchase the ticket especially in peak hours. Furthermore, according to research which carried out by centre for institutions and management development (CIMDEV) Gadjah Mada University, Transjogja transport provider are have difficulties in find the exact data about number of Transjogja users because there is no information about number of user which can tracking by the number of tickets which sales to customer because all of ticket are sale in the shelter. Alternative method to solve the problem is providing electronic ticket system which use mobile phone as platform. Electronic ticketing system is chosen because this system are easy to implemented and because of  90 % of Indonesian are mobile users (Kominfo, 2011).

To measures the possibility of electronic ticketing system implementation in Transjogja BRT, technology readiness and technology acceptance will be measured using theory which developed by Parasuraman (2000) and Davis (1985) combine with theory which developed by Azwar (2012) who developed theory about hypothetical mean and hyphothetical standar deviation which used to grouping the users into three level of readiness and acceptance such as low, medium, and high level. Factor analysis is the last measurements which done in order to find out the most influence variable between technology readiness which constructed by four variables and technology acceptance which constructed by two variables in embracing new technology.

The analysis result about technology readiness and technology acceptance generate data that a Transjogja users have a medium level of technology readiness (mean value, 51,33<70,2673≤80,67) and medium level of technology acceptance (mean value, 30,33<44,9703≤ 47,67). According to this result can be concluded that electronic ticketing system can be implemented in Transjogja bus rapid transit with focus in minimize the discomfort and insecurity feelings and maximize perceived of usefulness and perceived ease of use (Technology acceptance) as the most important variable in succeed implementation of electronic ticketing system.

 

 

 

Keywords : ticketing system, technology readiness index, technology acceptance model

Place, publisher, year, edition, pages
2013. , 109 p.
National Category
Civil Engineering
Identifiers
URN: urn:nbn:se:kau:diva-27242Local ID: FE:12OAI: oai:DiVA.org:kau-27242DiVA: diva2:621771
Subject / course
Business Administration
Presentation
2012-05-21, 08:00 (English)
Supervisors
Examiners
Available from: 2013-11-18 Created: 2013-05-17 Last updated: 2013-11-19Bibliographically approved

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