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Negotiating Professional News Judgment and “Clicks”: Comparing tabloid, broadsheet and public service traditions in Sweden
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.ORCID iD: 0000-0003-0101-9152
2013 (English)In: Nordicom Review, ISSN 1403-1108, E-ISSN 2001-5119, Vol. 33, no 2, 65-76 p.Article in journal (Refereed) Published
Abstract [en]

Digital media allow for instant tracking of audience behaviour, thus enabling a potential negotiation between journalists’ traditional authority and professional news values, on the one hand, and the audience’s power in terms of ignoring or paying attention to the journalistic outcome, on the other. The present study investigates whether clicks change news values and have an impact on news routines in tabloid, broadsheet and public service newsrooms. The findings indicate that audience metrics bring a new dimension to the news evaluation process regardless of publishing tradition, but that the commercial media seem to keep a closer tab on traffic. In general, journalists strive for a “good mix” between customization to achieve audience satisfaction and a desire for editorial independence.

Place, publisher, year, edition, pages
Göteborg: Nordic Research on Media and Communication , 2013. Vol. 33, no 2, 65-76 p.
Keyword [en]
Online news, news judgment, clicks, audience metrics, journalistic profession
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:kau:diva-26951DOI: 10.2478/nor-2013-0054OAI: oai:DiVA.org:kau-26951DiVA: diva2:616230
Available from: 2013-04-15 Created: 2013-04-15 Last updated: 2016-10-14Bibliographically approved

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