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Dispensing Nostalgia For a Price: Bollywood in the Lives of Indo-Fijians
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies. (Medie- och kommunikationsvetenskap)
2011 (English)In: Journal of Creative Communications, ISSN 0973-2586, Vol. 6, no 1-2, 103-121 p.Article in journal (Refereed) Published
Abstract [en]

Indian culture, dispensed through colorful musicals of Bollywood, remains a common thread of emotional connection for the Indian diaspora spread around the globe in more than 100 countries. Indo-Fijian diaspora, unlike its counterpart in the developedĀ nations where Indians migrated of their own choice, and often hold white collar jobs, is formed of a varied group that almostĀ replicates India in the range of jobs they hold. Despite that similarity, old Indian diaspora remains missing from the Bollywood content that it consumes. This article, through data collected in the Fiji Islands, illustrates the concrete practices thatĀ  Indo-Fijians engage in to access, and experience Bollywood

Place, publisher, year, edition, pages
Sage Publications, 2011. Vol. 6, no 1-2, 103-121 p.
Keyword [en]
Diaspora, Transnational Media
National Category
Research subject
Media and Communication Studies
URN: urn:nbn:se:kau:diva-26923DOI: 10.1177/0973258613499102OAI: diva2:615971
Available from: 2013-04-13 Created: 2013-04-13 Last updated: 2016-08-12Bibliographically approved

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Uppal, Charu
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