Ageism has gained growing attention in Sweden the last decade. Age is even discussed
to be included in the discrimination legislation. Still, the concept has not been of
much sociological interest. This article is an overview of the concept ageism and how
it has been discussed in social gerontology. In the article it is argued that the overall
focus has been on overtly expressions such as stereotypes and discriminating behavior
while underlying structures and processes of power and power relations have not got
enough attention. As a result the concept of ageism has become limited as an analytical
tool. Thus, in order to develop the potential of the concept it seems crucial to
explicate and theorise power relations. To accomplish this goal, i.e. to focus on how
age based power relations are negotiated, challenged and reproduced in processes and
institutionalised practises it is suggested that ageism might have to be complemented
with other concepts, such as age coding.
2008. Vol. 45, no 2, 18-34 p.