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Value-based Service Branding and Beyond ' The IKEA way
Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.ORCID iD: 0000-0003-2705-0836
2005 (English)In: Managing Service Quality, ISSN 0960-4529, Vol. 16, no 3, 230- p.Article in journal (Refereed) Published
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2005. Vol. 16, no 3, 230- p.
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Business Administration
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Business Administration
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URN: urn:nbn:se:kau:diva-25432OAI: oai:DiVA.org:kau-25432DiVA: diva2:599210
Available from: 2013-01-22 Created: 2013-01-22 Last updated: 2015-10-06Bibliographically approved

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