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Using Kano's Theory of Attractive Quality to Understand Customer Perceived Quality of Packaging
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center.
2004 (English)Conference paper (Refereed)
Place, publisher, year, edition, pages
Bangkok, 2004.
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-25292OAI: oai:DiVA.org:kau-25292DiVA: diva2:599070
Conference
9th International Conference on ISO 9000 and TQM (ICIT), Bangkok, Thailand
Available from: 2013-01-22 Created: 2013-01-22 Last updated: 2013-01-22

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Löfgren, Martin
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