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Triggers for Customer Switching Path Analysis - A case study at Volvo Car Corporation
Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.ORCID iD: 0000-0001-8278-1442
2001 (English)Conference paper (Refereed)
Place, publisher, year, edition, pages
2001.
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-25067OAI: oai:DiVA.org:kau-25067DiVA: diva2:598841
Conference
presented at ANZMAC in Auckland, New Zealand, December 3-5
Available from: 2013-01-22 Created: 2013-01-22 Last updated: 2014-12-11

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Edvardsson, BoGustafsson, Anders
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