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The effects of different market research techniques on the generation of new product ideas and discovery of expressed and latent needs
Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Psychology.ORCID iD: 0000-0002-7006-9906
2007 (English)Conference paper (Refereed)
Place, publisher, year, edition, pages
2007.
National Category
Psychology
Research subject
Psychology
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URN: urn:nbn:se:kau:diva-24390OAI: oai:DiVA.org:kau-24390DiVA: diva2:598157
Conference
31st Product Development and Management Association conference (PDMA)
Available from: 2013-01-22 Created: 2013-01-22 Last updated: 2014-11-21

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Kristensson, Per
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Service Research CenterDepartment of Psychology
Psychology

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