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The Effects of Customer Involvement on New Product Ideas in Comparison to Traditional Market Research Techniques
Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Psychology.ORCID iD: 0000-0002-7006-9906
Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.ORCID iD: 0000-0001-8278-1442
2007 (English)Conference paper (Refereed)
Place, publisher, year, edition, pages
2007.
National Category
Business Administration Psychology
Research subject
Business Administration; Psychology
Identifiers
URN: urn:nbn:se:kau:diva-24387OAI: oai:DiVA.org:kau-24387DiVA: diva2:598154
Conference
PDMA Resarch Forum
Available from: 2013-01-22 Created: 2013-01-22 Last updated: 2014-12-11

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Witell, LarsKristensson, PerGustafsson, Anders
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Service Research CenterDepartment of Business AdministrationThe Service and Market Oriented Transport Research GroupDepartment of Psychology
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