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Services Marketing: History, Current trends and the Future
Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.ORCID iD: 0000-0003-2705-0836
Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.ORCID iD: 0000-0001-8278-1442
Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.
2005 (English)In: Marketing: Broadening the Horizons / [ed] Stefan Lagrosen and Göran Svensson, Studentlitteratur , 2005Chapter in book (Refereed)
Place, publisher, year, edition, pages
Studentlitteratur , 2005.
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Business Administration
Research subject
Business Administration
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URN: urn:nbn:se:kau:diva-23420ISBN: 91-44-03983-2OAI: oai:DiVA.org:kau-23420DiVA: diva2:597178
Available from: 2013-01-22 Created: 2013-01-22 Last updated: 2015-10-06Bibliographically approved

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