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Revisiting Amit and Zott's model of value creation sources: The SymBelt Customer Center case
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.
2006 (English)In: Journal of Theoretical and Applied Electronic Commerce Research, ISSN 0718-1876, Vol. 1, no 3, 16-27 p.Article in journal (Refereed) Published
Abstract [en]

Amit and Zott [2] recognized the importance of understanding value sources in electronic business (ebusiness).However, the concept of e-business is rather broad and therefore this paper suggests a more narrowfocus on the value of complementary services. The reason for this approach is an ever-increasing importancefor firms to provide complimentary services supporting products. Amit and Zotts [2] model of the sources ofvalue creation in e-business includes four dimensions of value creation; efficiency, lock-in, complementaritiesand novelty. In contrast to Amit and Zott [2], we suggest that the four dimensions of the model should not onlybe used as value creation sources, but moreover as value evaluation dimensions.The findings of this case study, where Metso Papers Internet-based service (a complementary service) andsome of their customers perceptions of the service have been studied, show that the customers have used theservices infrequently. This study also shows that in this specific business-to-business context, thecharacteristics of the product, which the Internet-based service supports, are vital. Therefore, we suggest amodification of Amit and Zotts [2] business model when used as a model for value evaluation of complementaryservices, to replace complementarities with nature of the core product.

Place, publisher, year, edition, pages
Curicó, Chile: Universidad de Talca , 2006. Vol. 1, no 3, 16-27 p.
Keyword [en]
Internet-based service, value evaluation, value creation
National Category
Information Systems
Research subject
Information Systems
Identifiers
URN: urn:nbn:se:kau:diva-23094OAI: oai:DiVA.org:kau-23094DiVA: diva2:596849
Note

Distrubution: This paper is Available online at www.jtaer.com

Available from: 2013-01-22 Created: 2013-01-22 Last updated: 2015-09-16Bibliographically approved

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