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Review of Christian Grönroos In search of a new logic for marketing: Foundations for contemporary theory"
Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group. Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.ORCID iD: 0000-0002-2982-9651
2008 (English)In: Scandinavian Journal of ManagementArticle, book review (Refereed)
Place, publisher, year, edition, pages
2008.
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Business Administration
Research subject
Business Administration
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URN: urn:nbn:se:kau:diva-23088OAI: oai:DiVA.org:kau-23088DiVA: diva2:596844
Available from: 2013-01-22 Created: 2013-01-22 Last updated: 2014-10-13

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Skålén, Per
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