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Received Literatures in Online Consumer Information Search: Limitations and Next Steps
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Information Systems and Project Management.
2008 (English)In: / [ed] Donaldson, B. G. & Turnbull, A., 2008Conference paper (Refereed)
Abstract [en]

This paper reviews literature dealing with clickstream analysis and other approaches to online information search modelling as well as online consumer information utility. Limitations in each of these modelling techniques are identified as well as aspects that are indispensable for understanding consumer behaviour online. Key challenges that may arise include the reaction of a consumer to information on a website page and changes in their situation resulting from stimuli beyond the site. An alternative approach for online consumer information serving is proposed using patterns of real time activity data combined with personal factors and online information utility to better understand consumer needs

Place, publisher, year, edition, pages
2008.
National Category
Information Systems
Research subject
Information Systems
Identifiers
URN: urn:nbn:se:kau:diva-22893OAI: oai:DiVA.org:kau-22893DiVA: diva2:596647
Conference
Academy of Marketing Annual Conference 2008: Reflective Marketing in a Material World, AM2008, 7-8 July, Aberdeen Business School, The Robert Gordon University, Aberdeen, Scotland, Paper 403, pp. 1-8
Note

Distrubution: Professor Bill Donaldson, Aberdeen Business School, The Robert Gordon University, , Garthdee Road, , Aberdeen AB10 7QE, , Scotland, U.K., (available on a USB stick - price £20)

Available from: 2013-01-22 Created: 2013-01-22 Last updated: 2013-01-22

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http://www2.rgu.ac.uk/am2008/

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Clarke, Rodney
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ReferencesLink to record
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