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Priority Setting in QFD - Improvements and Implications
Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.ORCID iD: 0000-0001-8278-1442
1999 (English)Conference paper, Published paper (Refereed)
Abstract [en]

One of the more important purposes of QFD is to prioritize customer needs and thus know where to focus resources in the future. The standard procedure in QFD is to ask customers to state their importances and there are many disadvantages connected to this procedure. The state-of-the-art approach in customer satisfaction modeling is to derive importances from the customers' evaluation of a product. This paper compares the two approaches. The conclusion is that it is better to derive the importances since it can be expected to generate more reliable results and it is easier to interpret

Place, publisher, year, edition, pages
1999.
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-22573OAI: oai:DiVA.org:kau-22573DiVA: diva2:596325
Conference
the 5:th symposium on QFD, 24-26 August, Belo Horizonte, Brazil
Available from: 2013-01-22 Created: 2013-01-22 Last updated: 2014-12-11

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Gustafsson, Anders

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