Change search
ReferencesLink to record
Permanent link

Direct link
Non-geometric Plackett-Burman Designs in Conjoint Analysis - A Way to Improve Predictions
Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.ORCID iD: 0000-0001-8278-1442
1998 (English)In: INFORMS, 1998Chapter in book (Refereed)
Abstract [en]

In their paper they use a non-geometric design to generate the concepts. Non-geometric designs represents a class of orthogonal designs that when the assumption of effect sparsity is valid, i.e. that only a few of the attributes actually influence the respondents' preferences, provide an opportunity to analyze interactions between attributes as well as the attributes themselves. In this article the use of non-geometric Plackett-Burman designs for conjoint analysis is advocated. Also, a procedure based on restricted all subsets regression for taking advantage of the special characteristics of the non-geometric designs is proposed and demonstrated using data from a conjoint study performed on cellular phone antennas in Sweden. Blomkvist, Ekdahl and Gustafsson also conducted a Monte Carlo simulation to further illustrate the properties of the proposed procedure and the use of non-geometric Plackett-Burman designs for conjoint analysis

Place, publisher, year, edition, pages
1998.
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-21825OAI: oai:DiVA.org:kau-21825DiVA: diva2:595501
Available from: 2013-01-21 Created: 2013-01-21 Last updated: 2014-12-11

Open Access in DiVA

No full text

Search in DiVA

By author/editor
Gustafsson, Anders
By organisation
Service Research CenterDepartment of Business Administration
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

Total: 23 hits
ReferencesLink to record
Permanent link

Direct link