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Mapping Customer Behaviour: A key to sucessful new service development and innovation
Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.ORCID iD: 0000-0003-2705-0836
Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.ORCID iD: 0000-0001-8278-1442
2002 (English)In: Innovation as Strategic Reflexivity / [ed] Sundbo, J and Fugelsang, L, Routhledge, London, pp 140-163 , 2002Chapter in book (Refereed)
Place, publisher, year, edition, pages
Routhledge, London, pp 140-163 , 2002.
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Business Administration
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Business Administration
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URN: urn:nbn:se:kau:diva-21285ISBN: 0-415-27380-3 (print)OAI: oai:DiVA.org:kau-21285DiVA: diva2:594958
Available from: 2013-01-21 Created: 2013-01-21 Last updated: 2015-10-05Bibliographically approved

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CiteExportLink to record
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