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Customer Clubs in Telecommunications - A Relationship Marketing Perspective
Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group.ORCID iD: 0000-0003-2705-0836
Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.ORCID iD: 0000-0001-8278-1442
Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.
2003 (English)Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
2003.
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-17952OAI: oai:DiVA.org:kau-17952DiVA, id: diva2:591571
Conference
Servsig Service Research Conference, Reims, June 12-14
Available from: 2013-01-21 Created: 2013-01-21 Last updated: 2015-10-06Bibliographically approved

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Edvardsson, BoGustafsson, AndersRoos, Inger

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CiteExportLink to record
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