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Consumer perception at the Point-of-Purchase: Evaluating proposed package designs in the eye-tracking lab
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Psychology. Karlstad University, Faculty of Economic Sciences, Communication and IT, Centre for HumanIT. Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center.
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center.
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center.
Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.ORCID iD: 0000-0001-8278-1442
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2008 (English)Conference paper, (Refereed)
Place, publisher, year, edition, pages
2008.
National Category
Business Administration Psychology
Research subject
Business Administration; Psychology
Identifiers
URN: urn:nbn:se:kau:diva-17838OAI: oai:DiVA.org:kau-17838DiVA: diva2:591455
Conference
Nordic Retail and Wholesale Conference, Norrtälje, Sweden
Available from: 2013-01-21 Created: 2013-01-21 Last updated: 2014-12-11

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Wästlund, ErikShams, PojaLöfgren, MartinGustafsson, AndersWitell, Lars
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Department of PsychologyCentre for HumanITService Research CenterDepartment of Business AdministrationThe Service and Market Oriented Transport Research Group
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