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Add a Masculine Touch!': Fashion and constructions of men, masculinity, heteronormativity and ethnicity in hairdressing
Karlstad University, Faculty of Arts and Education, Department of Education.
2006 (English)Conference paper, (Refereed)
Abstract [en]



Hairstyles are not essential male or female. Rather, some way of cutting, forming and wearing hair is culturally constructed as masculine or as feminine. Although in Fashion Studies there has been little interest for hairstyles and the interest has mainly has been directed at women (e.g. McCracken 1996, Weitz 2004, Willet 2002) or as expressions of subgroup identities (e.g. Hebdige 1979). Informed by Butlers concept of gender and sexuality as constituted by repeated performative performances, this paper focuses on how hairdressing is both stabilising and undermining power relations. The analysis is directed at subject positions constructed and offered men in a men's hairstyles show and in three hairdressers magazines C-book, HÃ¥rstil (Hair styles) and HÃ¥rtrender (Hair trends). Two hegemonic masculinity positions, the new lad and the gender bender, are identified. It is argued that also class and ethnicity are commodified and offered in the show and magazines.

Place, publisher, year, edition, pages
2006.
Keyword [en]
Masculinity, fashion, heteronorms, hairdressing, hairstyles, ethnicity, performativity, performance
National Category
Gender Studies
Research subject
Gender Studies
Identifiers
URN: urn:nbn:se:kau:diva-16731OAI: oai:DiVA.org:kau-16731DiVA: diva2:590323
Available from: 2013-01-21 Created: 2013-01-21 Last updated: 2013-01-21

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