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Vision (im)possible: The effects of in-store signage on customers’ visual attention
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center.
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center.
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center.ORCID iD: 0000-0001-8278-1442
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center.
2012 (English)Conference paper, (Refereed)
Place, publisher, year, edition, pages
2012.
Keyword [en]
in-store marketing, signage, priming, mere exposure, visual attention, eye-tracking
National Category
Applied Psychology
Research subject
Psychology
Identifiers
URN: urn:nbn:se:kau:diva-16405OAI: oai:DiVA.org:kau-16405DiVA: diva2:589201
Conference
The 3rd Nordic Retail and Wholesale Conference, November 7-8, 2012, Lund, Sweden
Available from: 2013-01-17 Created: 2013-01-17 Last updated: 2014-12-11Bibliographically approved

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Otterbring, TobiasWästlund, ErikGustafsson, AndersShams, Poja
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CiteExportLink to record
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Citation style
  • apa
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