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Key strategies for the successful involvement of customers in the co-creation of new technology-based services
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Psychology. Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center.ORCID iD: 0000-0002-7006-9906
Vinnova.
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Information Systems and Project Management. Informatik.
2008 (English)In: International Journal of Service Industry Management, ISSN 0956-4233, E-ISSN 0956-4223, Vol. 19, no 4, 474-491 p.Article in journal (Refereed) Published
Abstract [en]

Purpose

– The aim is to propose a conceptual framework consisting of research propositions concerning the key strategies required for the successful involvement of customers in the co-creation of new technology-based services.

Design/methodology/approach

– The methodology involves a single case study from which data are derived and analyzed using the grounded theory methodology of “constant comparative analysis.” User-generated ideas for future mobile phone services are collected from four user involvement projects and analyzed at several workshops attended by senior managers from telecommunication firms.

Findings

– Seven key strategies are identified as being essential for successful user involvement in new product development. Each strategy is described and illustrated in relation to existing theory and presented as a research proposition.

Research limitations/implications

– The exploratory nature of the research means that the findings are tentative and need to be confirmed in other settings by other researchers, including quantitative large-scale studies.

Practical implications

– The results of the study provide management with guidelines for organizing successful user involvement projects with a market-oriented approach.

Originality/value

– Despite the increasing popularity of user involvement, little research has examined the conditions required for successful user involvement in new product development. This study makes an original contribution by proposing strategies critical for a successful outcome.

Place, publisher, year, edition, pages
2008. Vol. 19, no 4, 474-491 p.
Keyword [en]
Customer orientation, Customer relations, Product development, Service levels
National Category
Social Sciences
Research subject
Psychology
Identifiers
URN: urn:nbn:se:kau:diva-15385DOI: 10.1108/09564230810891914OAI: oai:DiVA.org:kau-15385DiVA: diva2:563523
Available from: 2012-10-30 Created: 2012-10-30 Last updated: 2014-11-21Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
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Output format
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