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Extension in the Subjectifying Power of Marketing Ideology in Organizations: A Foucauldian Analysis of Academic Marketing
HANKEN, Helsinki.
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center.ORCID iD: 0000-0002-2982-9651
2013 (English)In: Journal of Macromarketing, ISSN 0276-1467, E-ISSN 1552-6534, Vol. 33, no 1, 13-28 p.Article in journal (Refereed) Published
Place, publisher, year, edition, pages
Sage Publications, 2013. Vol. 33, no 1, 13-28 p.
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Business Administration
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Business Administration
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URN: urn:nbn:se:kau:diva-15123DOI: 10.1177/0276146712461507ISI: 000318948200002OAI: oai:DiVA.org:kau-15123DiVA: diva2:559376
Available from: 2012-10-09 Created: 2012-10-09 Last updated: 2017-12-07Bibliographically approved

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