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How to Create Attractive and Unique Customer Experiences: An application of Kano's Theory of Attractive Quality to Recreational Tourism
Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.ORCID iD: 0000-0001-8278-1442
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration. Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center.
2010 (English)In: Marketing Intelligence & Planning, ISSN 0263-4503, E-ISSN 1758-8049, Vol. 28, no 4, 385-402 p.Article in journal (Refereed)
Place, publisher, year, edition, pages
2010. Vol. 28, no 4, 385-402 p.
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Business Administration
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Business Administration
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URN: urn:nbn:se:kau:diva-11454OAI: oai:DiVA.org:kau-11454DiVA: diva2:495049
Available from: 2012-02-08 Created: 2012-02-08 Last updated: 2017-12-07Bibliographically approved

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http://dx.doi.org/10.1108/02634501011053531

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Gustafsson, AndersHögström, Claes

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