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A discourse analytical approach to qualitative marketing research
Karlstad University, Faculty of Economic Sciences, Communication and IT, The Service and Market Oriented Transport Research Group. Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center. Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Business Administration.ORCID iD: 0000-0002-2982-9651
2010 (English)In: Qualitative Market Research, ISSN 1352-2752, Vol. 13, no 2, 103-109 p.Article in journal (Refereed)
Place, publisher, year, edition, pages
2010. Vol. 13, no 2, 103-109 p.
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Business Administration
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Business Administration
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URN: urn:nbn:se:kau:diva-10982OAI: oai:DiVA.org:kau-10982DiVA: diva2:494545
Available from: 2012-02-08 Created: 2012-02-08 Last updated: 2014-10-13Bibliographically approved

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Skålén, Per
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