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Innovations in public diplomacy and nation brands: Inside the House of Sweden
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.
2011 (English)In: Place Branding and Public Diplomacy, ISSN 1751-8040, Vol. 9, no 7, 127-135 p.Article in journal (Other academic) Published
Abstract [en]

This article investigates innovations in public diplomacy and nation brands through the example of Sweden s Embassy in Washington, DC, the House of Sweden (HoS). The analysis explores the styles of communication and public outreach made possible by the interaction between its architectural design, brand values and public diplomacy applications. Aimed at practitioners and scholars with an interest in public diplomacy and nation brands, this article assesses the activities, impact and implications of the House as a platform for public diplomacy. In addition to using the HoS as a case study in its own right, the article discusses some of the unique events hosted there, as well as related experiments such as the Second House designed for virtual world Second Life

Place, publisher, year, edition, pages
New York: Palgrave Macmillan, 2011. Vol. 9, no 7, 127-135 p.
Keyword [en]
public diplomacy, nation brands, House of Sweden, second house
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:kau:diva-10903DOI: 10.1057/pb.2011.3OAI: oai:DiVA.org:kau-10903DiVA: diva2:494462
Available from: 2012-02-08 Created: 2012-02-08 Last updated: 2012-11-22Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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