Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
E-business Model Design and Evaluation: the Pieces Make the Puzzle
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Information Systems and Project Management.ORCID iD: 0000-0002-6227-1784
2011 (English)Conference paper, Published paper (Refereed)
Abstract [en]

SMEs (Small and Medium-sized Enterprises) nowadays have to deal with the highly complex situation of global competition, fast technology development and extensive business networking. Because of their importance for the economy, it is essential that SMEs embrace new technology and adapt to societal changes such as the increasing use of e-commerce. Few innovations in history offer as much benefits as e-commerce, at least theoretically. However, many SMEs are poor at managing technology as a strategic weapon since their human and financial resources are limited. There is a need in SMEs for elementary conceptual tools for designing and evaluating their e-commerce model. While there are frameworks and methods for business model design and evaluation, earlier research on e-commerce (or e-business) models often focus on business model categories rather than how to design a specific company's plan for e-commerce. Further knowledge of these matters would facilitate for SMEs to gain benefits from e-commerce. The purpose of this theoretical study is to suggest a conceptual framework for the evaluation and design of e-business models in SMEs. The framework integrates e-business model elements from earlier research with a model of organizational change levels. Additionally, a number of variants or values for the e-business model elements are proposed as a tool for design or evaluation together with a set of guiding questions. The importance of IT in an e-business model is acknowledged as technology factors are integrated in the framework. Furthermore, it is proposed that it is valuable to conceptually separate the business model from the e-business model as some companies chose to offer a different value proposition or target other customer segment in the e-commerce endeavor than in their traditional sales and marketing channels

Place, publisher, year, edition, pages
Academic Conferences Limited, 2011. 303-311 p.
National Category
Information Systems
Research subject
Information Systems
Identifiers
URN: urn:nbn:se:kau:diva-10895ISI: 000307994600037ISBN: 978-1-908272-12-6 (print)OAI: oai:DiVA.org:kau-10895DiVA: diva2:494454
Conference
5th European Conference on Information Management and Evaluation, SEP 08-09, 2011, Univ Insubria, Dipartimento Informatica Comunicazione, Como, ITALY
Available from: 2012-02-08 Created: 2012-02-08 Last updated: 2016-08-12Bibliographically approved

Open Access in DiVA

No full text

Search in DiVA

By author/editor
Magnusson, Monika
By organisation
Department of Information Systems and Project Management
Information Systems

Search outside of DiVA

GoogleGoogle Scholar

Total: 140 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf