Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
A Cross-National Investigation into the Marketing Department’s Influence within the Firm: Towards Initial Empirical Generalizations
Show others and affiliations
2011 (English)In: Journal of International Marketing, ISSN 1069-031X, E-ISSN 1547-7215, Vol. 19, no 3, 59-86 p.Article in journal (Refereed) Published
Abstract [en]

This study of the influence of the marketing department (MD), as well as its relationship with firm performance, includes seven industrialized countries and aims to generalize the conceptual model presented by Verhoef and Leeflang (2009). This investigation considers the antecedents of perceived MD influence, top management respect for the MD, and MD decision influence, as well as the relationships of these three influence variables with market orientation (MO) and business performance (BP). Meta-analytic procedures reveal initial empirical generalizations: Accountability, MD innovativeness, and the customer connection capabilities of the MD relate consistently to all three studied MD influence measures. The generalization also shows that MD influence contributes to BP indirectly through its positive relation- ship with MO and directly through its positive direct relationship with BP.

Place, publisher, year, edition, pages
2011. Vol. 19, no 3, 59-86 p.
Keyword [en]
cross-national, business performance, market orientation, marketing strategy, empirical generalizations
National Category
Social Sciences
Research subject
Business Administration; Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-9109DOI: 10.1509/jimk.19.3.59ISI: 000294311400003OAI: oai:DiVA.org:kau-9109DiVA: diva2:474731
Available from: 2012-01-09 Created: 2012-01-09 Last updated: 2016-02-22Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full text

Search in DiVA

By author/editor
Gustafsson, Anders
By organisation
Service Research CenterDepartment of Business Administration
In the same journal
Journal of International Marketing
Social Sciences

Search outside of DiVA

GoogleGoogle Scholar

Altmetric score

Total: 45 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf