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‘Nothing, late and analogue’: How organizations utilized their websites to respond to issues covered by Swedish mainstream online news
Karlstad University, Faculty of Economic Sciences, Communication and IT, Department of Media and Communication Studies.ORCID iD: 0000-0003-4286-7764
2009 (English)In: OBS - Observatorio, ISSN 1646-5954, Vol. 3, no 3, 224-241 p.Article in journal (Refereed) Published
Abstract [en]

The Internet has the potential to change how organizations communicate with the public, both by allowing them to bypass news media by having their own websites and by offering interactive features and multimedia on their websites. Simultaneously, major news media remains an important factor, especially online, where more and more people visit them for information. Online news functions differently compared to traditional news with regards to, for instance, the much shorter news cycle, which implies that issues can surface and disappear quickly. This provides an intriguing setting where online media can report quickly on any issue and where organizations indicated as stakeholders in the issue can reply on their own websites. This study uses three cases, encompassing 14 organizations, to investigate if and how organizations reply on their websites when they have been identified as stakeholders in an issue. The results indicate that organizations are far from realizing the full potential of their websites.

Place, publisher, year, edition, pages
2009. Vol. 3, no 3, 224-241 p.
Keyword [en]
crisis communication, digital media, public relations, issue management
Keyword [sv]
public relations, issue managment, kriskommunikation
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:kau:diva-8899OAI: oai:DiVA.org:kau-8899DiVA: diva2:462944
Available from: 2011-12-08 Created: 2011-12-08 Last updated: 2017-10-31Bibliographically approved

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http://obs.obercom.pt/index.php/obs/article/view/319/286

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Karlsson, Michael

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  • de-DE
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  • en-US
  • fi-FI
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  • nn-NB
  • sv-SE
  • Other locale
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Output format
  • html
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  • asciidoc
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