Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • apa.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Making sense of disruption
Linnaeus University, Sweden.ORCID iD: 0000-0003-2632-6378
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School (from 2013).ORCID iD: 0000-0002-9852-1984
2024 (English)In: Individuals in B2B Marketing: Sensemaking and Action in Context / [ed] Maria Ivanova-Gongne, Lasse Torkkeli, Nikolina Koporcic, Wilhelm Barner-Rаsmussen, Routledge, 2024, 1st, p. 48-62Chapter in book (Other academic)
Abstract [en]

The successful operation of electric cars hinges on the establishment of charging stations. The momentum of the sharing economy relies on individuals being willing to provide their services. The shift from records to for-profit music streaming necessitated the availability of music catalogs from all record companies. Disruption, which involves the introduction of new solutions or business models that render previous ones obsolete, is not solely tied to innovation; it often demands adjustments or even new innovations from contextual actors such as present and new suppliers, intermediaries, and customers. However, how the management of a disruptor, the firm introducing the new solution, makes sense of these other actors in relation to the disruption remains a critical question. This chapter employs network pictures, a theoretical orientation and method focusing on how managers make sense of contextual actors with interdependency as central in the conceptualization of the context. Empirically, sensemaking is captured through a case study on a start-up in the retail sector. This chapter concludes that the disruptor management possesses limited initial understanding of the context, where the comprehension is continuously adjusted in pursuit of profit and reliable contextual actors. Additionally, it highlights the connection between the initial network picture, past experiences, and a concentrated focus on the primary target for disruption. Ultimately, this chapter contributes to existing research by focusing on the sensemaking of disruptor managers and its theorizing about contextual actors related to disruption.

Place, publisher, year, edition, pages
Routledge, 2024, 1st. p. 48-62
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-100710DOI: 10.4324/9781003388036-5Scopus ID: 2-s2.0-85195534712ISBN: 9781003388036 (electronic)OAI: oai:DiVA.org:kau-100710DiVA, id: diva2:1878175
Available from: 2024-06-26 Created: 2024-06-26 Last updated: 2024-06-26Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full textScopus

Authority records

Öberg, ChristinaGustafsson, Amie

Search in DiVA

By author/editor
Öberg, ChristinaGustafsson, Amie
By organisation
Karlstad Business School (from 2013)
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

doi
isbn
urn-nbn

Altmetric score

doi
isbn
urn-nbn
Total: 36 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • apa.csl
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf