This chapter analyzes a large corpus of spam emails spanning a six-year period (2016–2021) with the following two main goals: firstly, to uncover the linguistic features of these texts, and secondly, to connect the linguistic and textual analysis with the discursive and cultural contexts in which these spam emails are embedded. The corpus-based analysis performed in the chapter shows the different topics that predatory publishers’ spam emails focus on, and the ways in which these topics have changed and evolved over time. The main argument in the discussion is that predatory publishers are acutely aware of some of the key features structuring present-day academic publishing. In conclusion, in order to enable more effective ways of tackling the challenges posed by predatory publishing, both analyses and discourses about them should be shifting from a focus on the danger and risks they represent to the actual structuring features that make the existence of predatory publishing possible and viable.