This article challenges the perception of feminist activism on social media as impulsive, emotional, and necessarily underpinned by neoliberal substructures. Instead, it reveals deliberate and strategic approaches employed by interviewed Swedish feminist organizations and activists that navigate commercialized so-cial media spaces while subverting online norms and platform constraints in subtle and ingenious ways. By operating within and going along with some log-ics of the economy of visibility that dominate online spaces, activists use “soft” feminist resistance practices to destabilize popularized versions of feminism and threats of online misogyny. Examples include reappropriating popular hashtags to gain reach, employing a voice of reason in heated online debates, and using silence to deter trolling. These practices represent creative forms of feminist resistance against oppressive online structures and polarized cultures. By employing “soft” feminist resistance, activists carve out spaces on socialmedia where they can disseminate knowledge and envision feminist futures strategically and safely. In this way, the article suggests a hopeful approach to feminist possibilities granted by social media, while emphasizing the labor re-quired by activists to challenge and resist threats of online violence, thus high-lighting the need for platforms to enhance their safety measures.