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Tracing the superheroes of our time: Contemporary and emergent masculinities in tech entrepreneurship
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Social and Psychological Studies (from 2013). Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Centre for Gender Studies (from 2013).ORCID iD: 0000-0002-7235-0179
Örebro University, Sweden.
Örebro University, Sweden.
2023 (English)In: Routledge Handbook on Men, Masculinities and Organizations: Theories, Practices and Futures of Organizin / [ed] Jeff Hearn; Kadri Aavik; David L. Collinson; Anika Thym, Routledge, 2023, p. 417-429Chapter in book (Other academic)
Abstract [en]

In this chapter, we provide an overview of masculinity in relation to technology, entrepreneurship and organizations connected to technology entrepreneurship. In doing so, we address how masculinity as an underlying gendered configuration of technology entrepreneurship, and particularly Big Tech, has been and can be conceptualized in masculinity studies, and how this kind of masculinity has taken centre stage as a dominant form of masculinity in global business masculinities, social media representations and films. We combine the elements of entrepreneurial and technology masculinities in order to address their importance for organizational forms and ideals. We also incorporate intersectional perspectives as far as they are applicable to the literature we review. We hint at the larger socio-cultural implications of the technoentrepreneurial masculinities that we outline. We want to emphasize, in particular, that the figuration of a hegemonic geek masculinity that we propose here needs to be contextualized within a wider frame of other gendered and racial inequalities in the tech industry. 

Place, publisher, year, edition, pages
Routledge, 2023. p. 417-429
National Category
Gender Studies
Research subject
Gender Studies
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URN: urn:nbn:se:kau:diva-97572DOI: 10.4324/9781003193579-33Scopus ID: 2-s2.0-85176425421ISBN: 9781003193579 (electronic)OAI: oai:DiVA.org:kau-97572DiVA, id: diva2:1815859
Available from: 2023-11-30 Created: 2023-11-30 Last updated: 2024-02-06Bibliographically approved

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Mellström, Ulf

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CiteExportLink to record
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Citation style
  • apa
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  • vancouver
  • apa.csl
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  • nn-NB
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Output format
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