The diffusion of algorithms, robots, and artificial intelligence is accompanied by public debates about opportunities and risks of automation and responsibility for problems and the development of solutions. Since media coverage plays a central role in shaping public perception of automation, this study examines the Austrian media discourses on responsibility in two automation fields: social media algorithms and social companions. The comparative content analysis reveals that social media algorithms are more critically covered than social companions. When it comes to social media algorithms, responsibility issues are often raised by journalists, and responsibility is primarily assigned to the Internet platforms. To the contrary, risks of social robotics are articulated predominantly by experts, and seen as challenges for society, economy, and research alike. Moreover, media provide different perspectives to the question whether algorithms in social media and social robots have agency and can assume responsibility themselves.