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(Social) media logics and visualizing climate change: 10 years of #climatechange images on Twitter.
Technical University of Munich, Germany.
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication (from 2013).ORCID iD: 0000-0002-8504-5691
University of Massachusetts Amherst, USA .
Technical University of Munich, Germany.
2023 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Images have become a key vehicle for communicating climate change, especially in a visually oriented social media ecosystem. However, few studies have examined the ways in which climate change is visually communicated on those platforms. This study addresses that gap by examining more than 2 million images appearing alongside tweets containing #climatechange, identifying the types of images different stakeholders share and the amount of engagement those images elicit. It highlights differences in the image types that are published frequently (e.g., textual visualizations), the image types that users prefer to engage with (e.g., protest images), and the impact of bots and a cyclical communication pattern keyed to focusing events.These findings are then evaluated through a conceptual framework of media logics, which helps highlight some of the distinctions between (news) media logic and social media logic—and their emerging hybridization—within the context of climate change communication.

Place, publisher, year, edition, pages
2023.
Keywords [en]
climate change, images, visualisation, social media, media logics, Twitter
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:kau:diva-95055OAI: oai:DiVA.org:kau-95055DiVA, id: diva2:1763144
Conference
73rd Annual Conference of the International Communication Association (ICA), Toronto, Canada
Available from: 2023-06-06 Created: 2023-06-06 Last updated: 2023-06-19Bibliographically approved

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • apa.csl
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf