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Understanding Key Market Challenges Through Service Innovation
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).ORCID iD: 0000-0003-2705-0836
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).ORCID iD: 0000-0002-5605-9285
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center (from 2013).ORCID iD: 0000-0002-6589-8662
2022 (English)In: The Palgrave Handbook of Service Management / [ed] Bo Edvardsson, Bård Tronvoll, Palgrave Macmillan, 2022, 1st, p. 613-627Chapter in book (Other academic)
Abstract [en]

Service innovation is a crucial source of competitive advantage across firms and markets and has become critical to firm growth and profitability. Firms face market challenges both when designing and introducing new service offerings to the market. Service innovation can be used as a lens to understand how firms can overcome market challenges to improve their performance. This chapter provides an integrating framework to explain three key market challenges: novelty, diffusion and value capture from the perspective of engaged actors. The chapter shows how the framework can be applied and finishes with some theoretical implications and managerial guidelines. 

Place, publisher, year, edition, pages
Palgrave Macmillan, 2022, 1st. p. 613-627
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-94917DOI: 10.1007/978-3-030-91828-6_31Scopus ID: 2-s2.0-85159424134ISBN: 978-3-030-91827-9 (print)ISBN: 978-3-030-91828-6 (electronic)OAI: oai:DiVA.org:kau-94917DiVA, id: diva2:1760132
Available from: 2023-05-29 Created: 2023-05-29 Last updated: 2023-05-29Bibliographically approved

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Edvardsson, BoTronvoll, BårdWitell, Lars

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • apa.csl
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf