The aim of this article is to contribute to the discussions about the relationship between feminism and neoliberalism and the status of feminist emancipatory claims in marketized policy fields. My approach has been to analyse gender equality work within the highly marketized field of regional development in Sweden with a specific interest for how the convergence of the policy goals of gender equality and economic growth is represented by gender equality workers and to discuss the status of feminist emancipatory claims in this policy field. The analysis consists of articulating three representations of the relationship between gender equality and economic growth, characterized by various degrees of conflict: reciprocity, co-optation and Trojan horses. However, none of the representations articulate open emancipatory claims as legitimate within the field of regional development. Thus, the study shows gender equality in its relationship to economic growths renders emancipatory claims illegitimate unless beneficial for economic growth or hidden trough marketized language or logics.