This article assesses the shaping of expertise within a small Norwegian firm distributing digital services to the global oil and gas industry. The oil price drop of 2014 shifted firm priorities from creating consulting reports about reliability of resource extracting operations to developing business intelligence software for oil and gas corporations. Drawing on data from ethnographic fieldwork, I seek to trace the transformation of knowledge practices within the intermediary. The investigation reveals that the taskscapes of the firm's consultants and sales persons were increasingly directed toward interfaces, establishing new techniques of mediation between employees and clients. I argue that the researched firm underwent a successful transition toward the production of software because of its ability to locally transfer knowledge on its software among its internal professional groups.