Taking a performance perspective of entrepreneurship as the point of departure, the social action of entrepreneurship is examined through an interactionist lens. In particular, it applies the micro-sociology of interactionism of Erving Goffman as expounded in his seminal essays ‘On Face-Work’ and ‘The Nature of Deference and Demeanour’. The paper explores entrepreneurship through a case study of a lifestyle enterprise in Southern Sweden. By applying the micro-sociology of Goffman’s ï¿œInteraction Ritualï¿œ it is possible to learn a great deal about social life of lifestyle entrepreneurship. Specifically, when viewing case enterprise through Goffman’s frame, it is possible to see how the actors enact the enterprise, creating the social reality of the enterprise moment-by-moment in performance, in and through social interaction. The actors are seen to move from ï¿œfrontstageï¿œ to ï¿œbackstageï¿œ crossing boundaries of ‘public’ and ‘private’ spanning realms of ‘family’, ‘home’, ‘leisure’ and ‘work’. In the process, they express and commodify values and navigate boundaries of ‘self’, reflected in the expression of public identity of Goffman’s ï¿œfaceï¿œ. They present as multifaceted actors, able to take different lines and enact different ï¿œfacesï¿œ not only between situations, but within them as well.